This article appeared in Fréttablaðið, Icelands biggest newspaper. It's an interview with Frosti Jónsson who plans the event and talks about the history of the event, how it all got started and what it's all about. The headline is 130 happy bears and the subtext is about the 130 manly hairy and fun gay men of all sizes and nationalities who are headed for Reykjavík to have a fun weekend.